Imagine the early days of the movement to end gender-based violence in rural areas—when the seeds of community care and justice were sown around kitchen tables, driven by a shared commitment to support and transform communities. While the setting may have shifted from kitchen tables to office spaces, the guiding question remains the same: What does our rural community need? Effective organizing doesn’t impose solutions; it grows them from within.
Successful organizing relies on building trust and fostering connections. It’s an extension of what many advocates already do: meeting people where they are, finding ways to connect different perspectives, building networks, and filling in the gaps that may exist in awareness. Organizing in a rural setting comes with unique considerations. Rural communities often operate within well-defined boundaries, with closely held norms that can make new ideas feel like a challenge to long-held beliefs. But rural communities are not a monolith. Understanding your community’s dynamics, power structures, and existing efforts is essential to creating strategies that resonate. What works in one town might face resistance in another.\
Education is a crucial component of effective organizing, but it doesn’t always happen in formal settings. Collaborate with peer educators— teachers, healthcare workers, clergy, social workers, and even local celebrities. Their voices carry weight and can help spread awareness about gender-based violence in ways that are accessible to the community. As people begin to see the connections between the issues and their own lives, they are more likely to get involved. The goal of education in organizing is twofold: to empower individuals with the knowledge they need to act and to create a broader cultural shift in how issues are perceived and addressed.
At its core, community organizing is about effecting change. Yes, providing services for survivors is critical, but advocating for social justice is just as important. Organizing means not only supporting survivors but also working to dismantle the conditions that allow gender-based violence to continue. Without this broader focus, cycles of violence will persist unchecked.
As you plan your organizing efforts, consider:
How does your community view your program?
Who do you hope to bring into your work?
What challenges do you face as a rural organization?
What organizing strategies have you tried or plan to try?
How are these strategies focused on survivor safety, social justice, or both?
Adapted from “From the Ground Up: Strategies for Organizing in Rural Communities,” Praxis International, 2005